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The image sizes and formats are frequently changing on the social media. So, we bring to you this comprehensive guide to social media image and video sizes to keep you all posted with the latest developments and updates.

Entrepreneurs and businesses need to ensure a formidable social media presence in order to bolster their Return on Investment (ROI). This makes it mandatory for these enterprises to keep their profiles and business pages on social media updated on a regular basis. In addition, it has become all the more important to keep their pages optimized with the correct image and video sizes so that they are able to gain viable traction among their target audience.

This extensive guide to social media image and video sizes endeavors to elaborate the appropriate image and video sizes for different social media platforms and the image types that are supported by them. All the popular social media networks are included in this comprehensive guide so that it helps you to carry out social media optimization.

New Additions

We have also added a couple of new social media networks to our guide that include the new sensations WeChat and Weibo.

Ello social media image sizes have also been included in this guide since this platform is also becoming ever so popular among internet users around the globe.

 

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Stand out from the crowd

Use the appropriate image sizes to get your social media networks optimized and distinguish yourself from the rest of the pack! This comprehensive infographic includes image sizes for all the social media platforms including Facebook, Instagram, Pinterest and Twitter. The latest Chinese social media networks including WeChat and Weibo have also be added to this guide.

With the proliferation of mobile phone technology, social media networking has become immensely important. All businesses, enterprises, brands and persons need to keep the social media pages updated and optimized at all times.

Optimize your social media presence!

You have landed up on this post because probably you are also looking to figure out ways and techniques to optimize your social media presence. You would also agree to the fact that images and videos tend to create a positive impression in the minds of your target audience with regard to your social media profiles.

However, since there are tons of social media platforms available, it can become quite difficult to remember all the image size guidelines relevant to different social media networks.

We would suggest you to bookmark this post along with the infographic so that you stay updated with any changes and developments with the social media image and video optimization guidelines.

Twitter Image Sizing Tips

Profile Photo:

400 x 400 pixels/displays at 200 x 200 pixels (a maximum of 100 KB file size)

We all agree that your Twitter profile picture serves as your primary identification mark that greets anyone who lands on your profile. It can be viewed on your home page, on the Twitter stream of your followers and tons of other places. The image should be of the highest quality since it is a representation of you and your enterprise.

Header Photo:

1500 x 1500 pixels (a maximum 10MB file size)

You can for an attractive and aesthetically pleasing high resolution image as your Twitter header photo on your Twitter handle. The Twitter page header image should be in accordance with your logo, tagline and brand.

In-stream photo: 44- x 220 pixels (a maximum 5MB file size for images and 3MB file size for animated GIFs)

Users can post a maximum of four images with their tweet. An image link is created for each in-stream image that is equivalent to Twitter character space. The 2:1 ratio of images is mandatory which can be reduced to a smaller size in accordance with the Twitter stream of your followers.

Image sizing tips for Facebook

Cover Photo:

820 x 310 pixels (a preferred maximum file size of 100KB)

The users can edit and add creative images that are a personification of their enterprise. These images appear on their home page at 820 x 310 pixels

  • Any image of lesser resolution is stretched
  • Minimum image size is 399 x 150 pixels
  • Smartphones display at 640 x 360
  • For optimum results, upload a file less than 100KB in the RGB/JPG format
  • Images with a logo and text should be uploaded in PNG format

Profile Photo:

180 x 180 pixels

In contrast to the cover photo, which only appears on your Facebook home page, the Facebook profile image can be seen on the user’s page, on posts where he or she leaves a comment, on the timelines of other users where a comment or message is posted, in the search results of the Facebook Open Graph and other relevant places. As a matter of fact, it is your representation on the world’s largest social media platform.

Shared image:

1200 x 630 pixels

You can keep your followers and friends engaged by sharing with them relevant images on your Facebook timeline. These generally appear in the newsfeed of your friends and followers.

Shared link:

1200 x 627 pixels

Here are some image guidelines:

  • Recommended upload size of 1200 x 627 pixels
  • Square photo: Minimum 154 x 154 pixels in feed
  • Square photo: Minimum 116 x 116 pixels on page
  • Rectangular photo: Minimum 470 x 246 pixels in feed
  • Rectangular photo: Minimum 470 x 246 pixels on page
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Any image under the minimum dimensions is scaled by the Facebook. For optimum results, we would suggest you to increase image resolution at the same scale as the minimum size allowed.

Event Image:

1920 x 1080 pixels

Image guidelines are as follows:

  • Facebook will scale down to the minimum dimensions allowed: 470 x 246 pixels
  • Portrayed in feed at 470 x 170 pixels

Highlighted image:

1200 x 717 pixels

Here are the image guidelines:

  • Appears on your page at 843 x 504 pixels
  • Opt for an image with a higher resolution at that scale for better image quality

Image sizing tips for Google+

Profile image:

250 x 250 pixels

As mentioned above, this is your identification mark on the entire Google+ network. The dimensions given are for a square image. However, the profile image appears in a circular fashion so you have to exercise utmost care to ensure that the most important parts are not cropped out.

Cover photo:

1080 x 608 pixels

A large image that aptly represents your brand, logo and tagline can be chosen as the cover photo.

Shared image:

497 x 373 pixels

The images can be shared on your Google+ posts in addition to indicating the circles for whom the image is relevant and with whom you want it to be shared with. Keep in mind that the image alongside its text will be displayed in the Google Search Engine Results for queries related to your posts and enterprise.

Instagram Image sizing tips

Profile photo:

110 x 110 pixels

Photo size:

1080 x 1080 pixels

Video to stories:

750 x 1334 pixels

The users can upload an image to their timeline or share it to Instagram stories. The correct size can be chosen in accordance with the medium where you want it to be published.

The maximum duration for a video is 10 seconds.

Landscape size:

1080 x 566 pixels

Portrait size:

1080 x 1350 pixels

The recommended portrait size for Instagram is 1080 x 1350 pixels. However, Instagram generally displays it as 600 x 749 pixels.

Photo thumbnails:

161 x 161 pixels

An aspect ratio of 1:1 has to be adopted for all images on Instagram. So, all images are displayed in square form on Instagram. The image quality has to be top notch since limited text content is shared on this platform. It is more related to images, photographs and visuals!

Pinterest Image sizing tips

Profile picture:

165 x 165 pixels

A profile image on Pinterest is not of the same essence and significance as that on Facebook or Twitter. Having said that, it goes without saying that you need to go for the best profile picture available. All your audience who land up on your boards or pins via the keyword search will also most probably want to have a look at your profile as well.

Board display image:

222 x 150 pixels

You can choose cool and attractive images for posting on the relevant Pinterest boards.

Pin sizes:

a width of 238 pixels and scaled height

These are the dimensions for Pinterest pins while expanded pins boast a minimum with of 600 pixels. Since the width is fixed while the length is scalable, so you should go for larger sized images for enhanced engagement and more re-pins or likes.

Tumblr Image Sizing Tips

Profile image:

128 x 128 pixels

You can go for an eye catching square profile picture that is a true representation of your brand and enterprise. The profile picture appears on your profile page, adjacent to the Follow button which is displayed when someone lands on your page and as thumbnails when your posts are displayed in your follower’s feed.

Image posts:

500 x 750 pixels

Images up to 10MB file size can be uploaded. However, the animated GIFs should not exceed 1MB file size. This means that Tumblr lets its users upload very high quality images.

YouTube Image sizing tips

Channel cover picture:

2560 x 1440 pixels for desktop; 1855 x 423 pixels for tablets; 1546 x 423 pixels for smartphones and 2560 x 1440 pixels for TV

The sizes are optimized for various platforms as YouTube videos can be watched on different aforementioned platforms. Also, the video channel cover image should inform your viewers about the type of videos that they will be able to view on your YouTube channel.

Video uploads:

1280 x 760 pixels

We know that YouTube is a video hosting and sharing website and not an image sharing one. So, the videos that you upload should conform to this resolution and an aspect ratio of 16:9.

LinkedIn Image Sizing Tips

Personal background image:

1584 x 396 pixels

Standard logo:

400 x 400 pixels

Profile image:

400 x 400 pixels

  • Recommended between 400 x 400 pixels and 20,000 x 20,000 pixels
  • Minimum 200 x 200 pixels
  • 10MB maximum file size
  • Supported formats: JPG, PNG and GIF

LinkedIn Brand/Company Pages Image Sizes

Background image:

1536 x 768 pixels

  • Recommended: 1536 x 768 pixels
  • Minimum size: 1192 x 220 pixels
  • Maximum file size: 4MB
  • Appears as 1400 x 425 pixels
  • Supported formats: JPG, PNG and GIF

Standard Logo:

400 x 400 pixels

The image guidelines are as follows:

  • 400 x 400 pixels is recommended
  • Minimum size: 300 x 300 pixels and resized to fit
  • Maximum file size: 4MB (square layout)
  • Supported formats: JPG, PNG and GIF

One of the two brand logos that a user should upload on LinkedIn is the business logo. This is the larger one and is placed adjacent to your brand name on the LinkedIn home page. It is also displayed in the Companies that you may want to follow section. So, it becomes mandatory that the photograph is as eye catching as it can get to garner more attraction.

Business/career cover picture:

974 x 330 pixels

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Here are the image guidelines:

  • Minimum: 974 x 330 pixels
  • Maximum file size of 2MB
  • Landscape layout
  • Supported formats: JPG, PNG and GIF

At the top of this page, there is a banner that is larger in size to any image displayed on LinkedIn. You can use this space to opt a picture that is intended to attract as many audience as possible.

Square logo:

60 x 60 pixels

Here are the image guidelines:

  • 60 x 60 pixels (resized to fit)
  • Maximum 2MB file size
  • Supported formats: JPG, PNG and GIF

When your company is searched, this is the brand image that is displayed. Ensure that you choose a logo that is in accordance with your brand so that your clients do not end up clicking on the wrong company.

Business Banner Image:

646 x 220 pixels

Here are the image guidelines:

  • 646 x 220 pixels is the minimum size
  • Maximum 2MB file size
  • Landscape layout
  • Supported formats: JPG, PNG and GIF

It is a new addition to LinkedIn and also happens to be the most prominent one. It is displayed when a visitor lands on your homepage. Opt for the best quality image since it will create a nice first impression in the visitor’s mind.

Standard logo:

400 x 400 pixels

Here are the image guidelines:

  • 400 x 400 pixels are the recommended dimensions
  • Minimum size is 300 x 300 and resized to fit
  • Maximum 4MB file size in square layout
  • Supported formats: JPG, PNG and GIF

One of the two brand logos that a user should upload on LinkedIn is the business logo. This is the larger one and is placed adjacent to your brand name on the LinkedIn home page. It is also displayed in the Companies that you may want to follow section. So, it becomes mandatory that the photograph is as eye catching as it can get to garner more attraction.

Ello Image sizing tips

Banner image: 2560 x 1440 pixels

Profile image:

360 x 360 pixels

WeChat Image Sizing Tips

Profile Photo:

200 x 200 pixels

  • Square layout
  • Recommended 200 x 200 pixels
  • Supported file formats: JPG, GIF or PNG
  • Upload RGB image for better results
  • Images with a logo or text content should be displayed in PNG format

Article preview header:

900 x 500 pixels

The top of the account post is the location where the article preview header is displayed. It is larger in size in comparison with the other article preview thumbnail images which provides you greater space to express your creativity. These images should be the most eye catching ones since this is generally the first location where a user’s eyes fall.

  • Recommended size 900 x 500 pixels
  • Maximum file size of 2MB
  • Supported file formats: JPG, GIF or PNG
  • Upload RGB image for better results
  • Images with a logo or text content should be displayed in PNG format

Article preview thumbnail:

400 x 400 pixels which is displayed at 200 x 200 pixels

This thumbnail is uploaded but is not displayed in stream with published stories.

  • Square layout
  • Recommended size 400 x400 pixels
  • Minimum file size: 200 x 200 pixels
  • Supported file formats: JPG, GIF or PNG
  • Upload RGB image for better results
  • Images with a logo or text content should be displayed in PNG format

Article inline image:

400 pixels x any size pixels

The image is portrayed with a width of 400 pixels. However, we would recommend you to go for a higher resolution.

  • Maximum file size of 2MB
  • Supported file formats: JPG, GIF or PNG
  • Upload RGB image for better results
  • Images with a logo or text content should be displayed in PNG format

Weibo Image Sizing Tips

Cover Image:

920 x 300 pixels

  • Recommended 920 x 300 pixels
  • Maximum file size of 5MB
  • Supported file formats: JPG, GIF, or PNG

Profile Picture:

200 x 200pixels (displayed at 100 x 100 pixels)

  • Circular layout so be careful of cropping on text or logos
  • Displays throughout the site as 100 x 100, 50 x 50, 30 x 30 pixels
  • Square layout
  • Recommended 200 x 200 pixels
  • Minimum 100 x 100 pixels
  • Supported file formats: JPG, GIF, or PNG

Banner:

560 x 260 pixels

  • Maximum file size of 5MB
  • Supported file formats: JPG, GIF, or PNG

Instream:

120 x 120 pixels

A maximum of 9 images of any dimensions under 5MB can be uploaded to a single post. These images can be accompanied by a video.

Posts with a single image have a preview thumbnail that recalibrates the size of the image at its original proportions so the largest dimension is 120 pixels.

Contest Preview:

640 x 640 pixels

The contest preview is displayed at 288 x 288 pixels in square shape in the sidebar of the user’s main blog page. The image is displayed at its full size at 640 x 640 pixels on the dedicated contest page. This image can be uploaded independently of the long form contest poster.

  • Square layout
  • Recommended size: 640 x 640 pixels
  • Maximum file size of 5MB
  • Supported file formats: JPG, GIF, or PNG

Snapchat Image sizing Tips

Geofilter:

1080 x 1920 pixels

All the images that are captured via the app are 1080 x 1920 pixels. Customized geofilters should be created in this size to be applied to an image appropriately within the app.

This is a professional social media network that requires all images to be embedded with text content.

Ensure that you make use of some innovation and imagination so that the most relevant things are displayed prominently regarding your enterprise and brand in the banner as well as the cover photo.

TwitterBackgroundSize will help you enhance your connections with other professionals and businesses. Individual persons can also exploit this platform by using their imagination to solicit the attention of professionals out there.

 

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